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Home 2010 Editions March, 2010

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Cooper Tire & Rubber Co.’s newest tire – the Weather-Master WSC – targets the growing CUV and SUV markets, providing superior winter performance and a premium design, according to the tiremaker.

In February, Cooper introduced the new winter tire to a select group of dealers and media in Sault Ste. Marie, Mich. Parti­cipants tested the WSC’s performance in several snow exercises, including a slalom, autocross, uphill climb and braking maneuvers.

The WSC, which will fill the gap between existing sizes of Cooper’s Weather-Master S/T2 and Discoverer M+S, is the latest in a series of innovative new tires, according to Chuck Yurkovich, vice president of global technology.

“We are now in a period of the most dynamic product development in the history of our company,” he said. “You will see a very exciting string of new products coming to the market over the next two years.”

The studdable Weather-Master WSC features a directional tread with micro-gauge sipes designed to improve ice and wet traction capability through increased biting edges. The tire’s high silica compound provides superior wet, slush and ice grip and allows tread to remain flexible in extreme cold, the tiremaker said. Cooper’s patented circumferential snow-groove technology enhances snow-on-snow grip capabilities, and a solid center rib improves handling when changing lanes and cornering, according to the company.

The WSC provides 12 rows of stud holes, allowing 132 studs to be applied for enhanced ice grip. The tire also features a snowflake wear indicator to show when the tread is half worn, Cooper said.

The WSC will begin shipping in August for the 2010-11 winter season, in 10 T-speed rated sizes covering 17- and 18-inch wheel diameters. Cooper said it is already looking at adding more sizes in 2011.
This article appeared in the March 2010 edition of Tire Review. You can read the entire issue on your phone or tablet by downloading the Tire Review app.

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Denise Koeth

Denise Koeth

As senior editor of Tire Review magazine, Denise writes feature articles on various tire segments and columns on boosting dealer profits, as well as managing and editing the magazine's various featured columns. She also manages Tire Review Online, the magazine's well-read Web site. Prior to joining Tire Review, Denise served as feature section writer and news reporter for the Medina Gazette and was a reporter for the Barberton Herald, both located in the Akron area. She is a graduate of the University of Akron with a degree in communications.
Denise Koeth

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