Yokohama Takes Rubber to Dealers in Training Program

Yokohama Tire Corp. is continuing its 10-city tour to give local tire dealers real-world experience driving on its performance and passenger tires.

Next on deck for the dealer training program are stops in Anaheim, Calif., Sept. 13-14 and in San Diego Sept. 21-22.

According to Shawn Denlein, Yokohama director of consumer tire sales, “the training program offers our dealers an opportunity to learn about our products and test them on various slalom-type courses, while providing the knowledge they need to advise consumers. We want dealers to see firsthand what the tires can do so they can translate this knowledge to their customers.”

Dealers have the opportunity to drive Yokohama’s Advan Neova AD08, Avid ENVigor, Avid S.drive and the Avid Touring S.

Previous events occurred in St. Louis; Chicago; Salem, Va.; Philadelphia; Pittsburgh; Minneapolis and Seattle. The tour began in Oklahoma City, Okla.

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.