Yokohama Rubber to Establish Subsidiary in India - Tire Review Magazine

Yokohama Rubber to Establish Subsidiary in India

(Akron/Tire Review) Yokohama Rubber Co. said it will establish a wholly owned subsidiary named Yokohama India in New Delhi, India, in January 2007.

Yokohama India will initially serve as a tire sales and marketing company, with future plans to become a local headquarters in India should the tiremaker opt to add tire manufacturing or marketing of automotive hoses and sealants.

The company said the subsidiary will have a start-up capitalization equivalent to approximately 50 million yen.

Yokohama currently markets passenger car tires in India through its Singaporean tire distributor.

The Indian subsidiary, said Yokohama, is part of its “strategy for strengthening its market presence in the large-population, fast-growth economies of Brazil, Russia, India, and China.”

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