Yokohama Tire Corp. plans to heavily leverage social media at the upcoming Los Angeles Auto Show.
Using Facebook and Twitter, Yokohama said it will conduct contests throughout the 12-day show (Nov. 16-27), with prizes ranging from auto show tickets to tablet computers.
“This year, we really wanted to focus on providing education about tires in an interactive, engaging manner,” said Alan Holtschneider, Yokohama manager of advertising, promotions and events. “Each day, visitors to Yokohama’s exhibit will find a wide array of things to do while getting a chance to win some items such as Yokohama gear and the world’s most popular tablet computer.”
“We aim at bringing the excitement of the show to those who can’t be at the show,” added Theresa Palang, Yokohama manager of public relations and digital marketing. “We’ve created a dedicated online presence for the LA Auto Show within Yokohama’s corporate website and this will house everything from the ticket giveaway to the Twitpic contest to ‘reports from the floor,’ as well as video and photo galleries for the event.”
The Official Tire of the LA Auto Show since 2006, Yokohama will feature digital and social media components such as a Twitter contest, daily tablet computer giveaways, an hourly Yokohama gear giveaway, posting of contest winner photos on Yokohama’s website, and live “reports from the floor” of the show.
