According to marketing communications director Fred Koplin, the new ads will appear in national and regional consumer magazines and on regional cable TV.
"These bold, new ads are directed at specific audiences," said Koplin. "The Advan ads are aimed at luxury consumers. They’ll appear in a select list of national publications, such as Forbes, Golf Digest and National Geographic Traveler that reach a very affluent audience, and in eight regional luxury
lifestyle publications.”
Ads will also run in enthusiast magazines like Road and Track, AutoWeek, Car and Driver, Roundel, Porsche Panorama, and Grassroots Motorsports.
The TV spots will run on ESPN, Discovery, Fox Sports, TBS, TNT and the History Channel.
