Yokohama Rubber to Add E+ Mark to EV Tires

Yokohama Rubber to Add E+ Mark to EV Tires

Yokohama said it is already supplying its tires as original equipment (OE) for a number of EVs.

The Yokohama Rubber Co. will be applying a new proprietary “E+” mark to its tires for passenger cars, trucks and buses that have special qualities needed by EVs. Yokohama said it is already supplying its tires as original equipment (OE) for a number of EVs, including the BMW iX3, Mercedes-AMG EQS 53 4Matic+, and Lexus RZ, crossover SUVs from Toyota Motor (the bZ4X) and Subaru (the Solterra) and mini-vehicles like the Nissan Sakura and Mitsubishi Motors’ eK X EV.

Yokohama said it will accelerate its development of replacement market tires for EVs by applying various technologies cultivated through its development of OE tires.

You May Also Like

Last-mile delivery demand continues to grow, boosting the tire market

Tire dealers are in an ideal position to grow their commercial business and increase profits.

light-duty-last-mile-1400

It’s no surprise that consumers still value the convenience of online shopping and home delivery of countless products. What had already been trending upward prior to the pandemic exploded in 2020, when additional demand from homebound consumers drove retailers to deliver more, faster. The trend is here to stay, significantly affecting the last-mile delivery (LMD) tire landscape.

GRI adds 11 SKUs to agriculture and construction tire segments

The expanded portfolio includes tires for implement and flotation machinery in agriculture and skid steers in the construction category.

GRI-combo
New Continental whitepaper gives insight into tire testing

The Continental whitepaper also sheds light on the development and use of current test methods for the manufacturer.

Continental-Americas-HQ-Sign-1400
EV tire market evolves to meet driver demands

Dedicated EV replacement tires are optimized for range, tread life and reduced road noise.

Bridgestone-Turanza-EV_Hero-Image
Firestone adds sustainably-sourced raw materials to Indy 500 race tires

Firestone Firehawk Indy 500 race tires for this year’s event include two ISCC Plus-certified monomers produced from waste residue of palm oil processing.

Other Posts

How Phaelona Bradley champions customer service and breaks barriers

Phaelona’s commitment to making those around her better and improving customer relationships is helping to shape a customer-centric culture at Yokohama.

3633-Phaelona bradley
Astro Tires adds 500+ SKUs to portfolio in 2024

Astro Tires has broadened its product range across various segments, including radial AG and radial IND, bias AG, OTR and more.

Astro-Ag-Tires
How today’s ag tires offer the performance and technology farmers need

Expertise and on-demand service are the keys to becoming trusted tire partners to loyal farmers.

CEAT23-CASE-Ohio-November-CEAT0572-(1)
Bridgestone develops Potenza Sport tires for Maserati’s all-electric SUV

The Maserati Grecale Folgore was designed and produced in Italy, as were its bespoke Bridgestone Potenza Sport Enliten tires.

Maserati_Grecale_Folgore_Bridgestone