Yokohama Tire Corp. is doubling down on its truck tires, offering a head-to-head challenge between its Yokohama 101ZL and any competitive tire. The winner could be a truck fleet should the Yokohama tire not meet its promise. 
The "101ZL SmartSolution Challenge" will be unveiled at next week’s Mid-America Trucking Show in Louisville. The contest will pit the 101ZL long haul steer tire "against its competitors in head-to-head competition on the open road," according to Rick Phillips, Yokohama’s director of commercial sales.
The 101ZL is available in sizes 295/75R22.5, 11R22.5, 11R24.5 and 285/75R24.5.“We’ll reveal the full details of the contest at MATS in our booth (14124),” said Phillips. “Essentially we’re going to guarantee the 101ZL will have the lowest cost-per-mile over the course of a year, or we’ll double the difference back in cost-per-mile.”Phillips said the 101ZL SmartSolution Challenge will highlight the eco-sensitive steer tire that “runs longer, and is more trouble-free and efficient than anything we’ve ever brought to the market. The 101ZL, part of our high-tech Zenvironment line, provides at least a 10-percent increase in overall tread life and significant resistance to irregular wear.”The 101ZL is on the EPA’s SmartWay list of verified low rolling resistance tires.
“Fleet owners interested in taking the 101ZL SmartSolution Challenge should come to the MATS booth or contact their local Yokohama representative for full contest details,” said Phillips.
