Trelleborg, New Holland Form Partnership

Trelleborg tires will exclusively equip two New Holland special edition Blue Power tractors, the T7070 AutoCommand and the T7060 PowerCommand.

The collaboration agreement between Trelleborg and New Holland Agriculture is a strategic step forward, including cooperation in product innovation and marketing to benefit customers. The aim of the partnership is to offer the customer a state-of-the-art solution to maximize productivity, according to Trelleborg.

The T7070 AutoCommand and the T7060 PowerCommand Blue Power tractors will be equipped with Trelleborg TM800, TM900HP and TM700 tires. Trelleborg tires transfer the power of the tractor to the earth and at the same time, through their advanced design, respect the earth while guaranteeing comfort and driver safety, the company said.

“Interpreting the needs of modern agriculture, and to the advantage of its customers, Trelleborg believes in cooperation between the agricultural sector leaders in all activities, from R&D to marketing,” said Lorenzo Ciferri, marketing director of Trelleborg’s agriculture division.

The collaboration between Trelleborg and New Holland Agriculture will be promoted in the coming months with a joint advertising campaign.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.