TIA has announced new information about its offering of educational seminars at the upcoming Global Tire Expo, held in conjunction with the SEMA Show in Las Vegas.
The GTE and SEMA will be held Nov. 2-5 at the Las Vegas Convention Center, with the GTE occupying the South Hall.
Those interested in attending can register at tireindustry.org.
There will be four educational session tracks at this year’s GTE: TPMS at 10, Truck Tires at 10, Tires at 2, and Management at 4. Here is the complete schedule:
TPMS at 10:
Moderator for all sessions: Sean MacKinnon, TIA director of automotive training development.
Tuesday, Nov. 2: TPMS Service and Maintenance – Speaker: Matthew White, TIA senior ATS & TPMS instructor.
Wednesday, Nov. 3: TPMS Scan Tool Panel with panelists Andy Forsberg, product manager, SPX Service Solutions; Scot Holloway, general manager, Bartec USA; Ermald Muca, sales engineer, ATEQ Corp.; Matthew White, TIA senior ATS & TPMS instructor.
Thursday, Nov. 4: Turning TPMS into a Profit Center – Speakers: Jean-Christophe Deniau, technical specialist, Continental AG; Carl Wacker, vice president of sales and marketing, Schrader Electronics.
Truck Tires at 10:
Moderator for all sessions: Kevin Rohlwing, TIA senior vice president of training.
Wednesday, Nov. 3: Chamber Fire/Bead Lubricant – Speakers: Norm Ball, training officer and director of franchise business services, Michelin Retread Technologies; Karen Rattray, national account manager, Pro Chem Inc.
Thursday, Nov. 4: Wheel Torque – Speaker: TIA’s Kevin Rohlwing, senior vice president of training.
Tires at 2:
Moderator for all sessions: Kevin Rohlwing, TIA senior vice president of training.
Tuesday, Nov. 2: Successful Tire Dealers Share Their Secrets – Panelists: Tire Review magazine Top Shop Award winner; Tire Business newspaper Tire Dealer Humanitarian Award winner.
Wednesday, Nov. 3: Strong Selling in a Weak Economy – Speaker: Steve Ferrante, principal, Sale Away.
Thursday, Nov. 4: Establishing a Wheel Torque Program: Speakers: Geoffrey Connell, director of sales for industrial and government accounts, Stanley Black & Decker, Inc.; Greg Katsis, general manager, Tenexes; Jim Mueller, general manager and quality manager, Team Torque Inc.
Management at 4:
Tuesday, Nov. 2: Drugs and Alcohol in the Workplace – Are You at Risk? – Speaker Mike Russell, national account executive, Federated Insurance.
Wednesday, Nov. 3: Mastering Management – Speaker: Jeremiah Wilson, president, ContactPoint.
Thursday, Nov. 4: Effective Marketing and Profitable Sales Growth in the Fleet/Commercial Tire Segment – Speaker: Pat Madigan, national account manager, Comdata.
“TIA has trained thousands of technicians all over the world, and we are regarded as one of the best training organizations in the tire industry. We also have some of the best and brightest business minds around as TIA members. Attendees of the GTE will benefit from this tremendous experience in our educational sessions,” said TIA Executive Vice President Roy Littlefield. “TIA’s educational session tracks really do give Expo attendees the best of both worlds – they can attend high-quality sessions and still have time to do business on the Expo floor.”
