As part of the Tire Group International charitable efforts, all members of the TGI family will be wearing a pink ribbon and a pink t-shirt every Friday in the month of October to support Breast Cancer Awareness Month. 
Additionally, the company changed its official colors from gray to pink all month long and is encouraging customers to donate money to Susan G. Komen for the Cure.
“This is a great cause and we wouldn’t want to miss an opportunity to help our community. We believe that incorporating our Happiness Campaign with this great cause is a perfect way to encourage men and women not to be afraid to get frequently. We hope that greater knowledge will lead to earlier detection of breast cancer, which is associated with higher long-term survival rates, and that money raised for breast cancer will produce a reliable, permanent cure,” said Joaquin Gonzalez Jr., chief marketing executive for Tire Group International.
