Bridgestone Talks Guayule Rubber Research, Creating a Circular Economy
Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.
Continental Tire Awarded International Sustainability Rating
For the year 2021, Continental was awarded the highest grade for the fourth time in a row for reducing emissions in the supply chain (“Supplier Engagement Rating”) by the international non-profit Carbon Disclosure Project (CPD). This makes Continental one of the 8% of companies evaluated who were awarded the highest grade for supplier commitment to
Goodyear Announces Endurance WHA Tire Made With Soybean Oil
The Goodyear Tire & Rubber Company announced at the 2022 Waste Expo trade show, a new formulation of its popular Endurance WHA waste haul tire made with a renewable soybean oil compound. The Endurance WHA is now made with soybean oil, which replaces a portion of the petroleum-based materials used in its production. The soybean
Goodyear Begins Using Soybean Oil in Transit Tires
For the first time in its commercial truck tire line, Goodyear says it is replacing a portion of the petroleum-based materials used in the production of some of its Metro Miler city transit tires with a bio-based soybean oil compound. According to Goodyear, this change underscores the company’s commitment to using more sustainable bio-based raw
Nokian Tyres Sustainability Report Highlights Key Achievements
Nokian Tyres says it reduced CO2 emissions from production, earned recognition for its sustainable facilities and planted tens of thousands of trees in 2021. Nokian Tyres says its North American factory in Dayton, Tennessee is an example of the company’s commitment to sustainability. According to Nokian, the administration building on the production campus earned LEED
Midas Encourages Tire Recycling
Midas Total Car Care says it is encouraging auto owners to recycle by offering all who bring in their old tires to be replaced and recycled by the Midas shop a $50 credit toward new tires with paid installation. According to Midas, over 400 Midas locations will participate in this important initiative to bring awareness
Firestone Tires with Guayule Plant Rubber to Debut at Indy 500
Bridgestone introduced plans to debut Firestone Firehawk race tires made with guayule natural rubber grown and extracted at the company’s guayule R&D facilities in Arizona. Bridgestone says the guayule race tire, featuring a new green sidewall, will be introduced during the Indy 500 Pit Stop Challenge. Bridgestone says it aims to commercialize the use of
Continental Launches Tires Made from Recycled PET Bottles
Continental has launched volume production of recycled polyester yarn, which is obtained from PET plastic bottles. The new high-performance material will first be used in select sizes for Continental’s PremiumContact 6 and EcoContact 6 summer tires and the AllSeasonContact tire, Continental says. Recycled polyester yarn completely replaces the conventional polyester in the carcass of the
Kal Tire on Cutting Edge of OTR Tire Recycling
One of the biggest challenges in the OTR industry is dealing with scrap tires. Scott Farnham, director of recycling services for Kal Tire, knows this well: He’s seen mining sites with tires stacked four high as far as your eyes can see. And these tires, most often left to rot in the sun, weigh 2,000
Goodyear to Develop Domestic Source of Natural Rubber
The Goodyear Tire & Rubber Company introduced a multi-year, multi-million-dollar program supported by the U.S. Department of Defense (DoD), the Air Force Research Lab (AFRL) and BioMADE to work with Ohio-based farmed materials to develop a domestic source of natural rubber from a specific species of dandelion. Goodyear says natural rubber has been classified as
Bridgestone Awarded Grant to Advance Guayule Research
Bridgestone has been awarded a research grant by the U.S. Department of Energy (DOE) Joint Genome Institute to advance its optimization of guayule, a drought-resistant, desert shrub that shows promise as a new, domestic source of natural rubber for tire production. The DOE Joint Genome Institute research grant aims to sequence and map genes of
Pirelli CEO Talks Future Mobility, Industry Challenges
As Pirelli rings in its 150th anniversary this year, international celebrations have honored the brand’s mark on the tire industry, art and society. Yet, with a storied past, it’s also a time to think back on the company’s history and what’s to come as the automotive industry continues to evolve. Reflecting on the company’s history
