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Firestone Tires with Guayule Plant Rubber to Debut at Indy 500

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Bridgestone introduced plans to debut Firestone Firehawk race tires made with guayule natural rubber grown and extracted at the company’s guayule R&D facilities in Arizona. Bridgestone says the guayule race tire, featuring a new green sidewall, will be introduced during the Indy 500 Pit Stop Challenge.

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Bridgestone says it aims to commercialize the use of sustainable guayule natural rubber in tires by 2030.

Bridgestone launched its guayule research initiative in 2012, when it broke ground on a guayule processing and research center in Mesa, Arizona. Today, the company says it operates the research center in Mesa, as well as a 281-acre guayule farm in Eloy, Arizona. Bridgestone says it has invested more than $100 million in its efforts to commercialize guayule.

Guayule is part of the Bridgestone plan to achieve carbon neutrality and make tires from 100% renewable materials by 2050, according to the company. It is actively researching a range of solutions to support the recycling of materials from end-of-life tires and promote the replacement of non-renewable materials such as oil, silica and virgin carbon black in new tires.

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