Winning & Losing: Part 2
Manage customer complaint damage by putting a defined, proactive process into place.
Three Online ‘Must-dos’ for Tire Dealers
Three areas online are of critical importance to today’s tire dealer: mobile websites, Facebook Graph Search and managing local business listings. Find out how to optimize all three.
It’s What You Learn After You Know It All That Counts
Time marches on and with it we have arrived at the next John Wooden Maxim: It’s what you learn after you know it all that counts. This popular Wooden maxim is the first quote I reference with new trainees. While select students are novice, inexperienced lads and ladies, most folks enter training with at least
Enhancing Your Social Marketing
It’s your business – can you afford to leave social marketing to your 14-year-old niece?
How Tire Buyers Buy Tires
New Google Study Shows Changed ‘Path to Purchase’
Smart Phone, Dumb Customer
My grandfather owned a gas station and three-bay shop in Denver. On weekends, I would go to the station and hang out with my dad when he filled in. I can remember how much customers valued his opinions and advice on automotive service and maintenance. As a child, it made my dad a very important
Time to Take On Twitter
Just about every dealer has a Facebook business page, but I rarely see dealers offer Twitter as a social media channel. If you have Facebook, you might as well work both popular channels to expand your social media reach. We recently offered to set up our clients with Twitter for free and got zero responses.
Jack Welch’s Six Deadly Sins of Leadership
As my Pinnacle Performance pupils well know, there are many elements that make up an effective “Winning Team” culture. Of these, the most important is effective leadership that leads by example, supports and manages effective team member behaviors, and drives morale and motivation. For a reverse perspective, below is an excellent article from Jack and
Expand Your Dealership’s Facebook Efforts with Promo Pages
Facebook has evolved to be at the heart of our online social life, and as a result it has become a place where businesses can openly communicate to customers on a whole new level. I believe Facebook is the most exciting and expansive marketing tool today for the powersports industry. At Duo Web Solutions, we
Become Even Easier to Find with a Mobile Website
Learn where – and how – your customers are searching to maximize your shop’s potential.
Facebook Graph Search is a Game Changer
About two-thirds of the economy is now based on peer recommendations, according to McKinsey & Associates. That percentage is likely to grow with the recent announcement of Facebook Graph Search, a game changer in how consumers find peer recommendations and a direct affront to Yelp and Google. Basically, with Graph Search (which I am currently
Make Sure Your Employees Have Personal Responsibility in Delivering Excellence
Practicing PRIDE (Personal Responsibility in Delivering Excellence) in all that your organization does will have a substantial positive impact on your company’s performance.