marketing Archives - Page 26 of 38 - Tire Review Magazine
Search Engine Optimization Made Easy

There is great mystery surrounding search engine optimization, or SEO. That’s because there is so much misleading information out there and way too many not-so-honest search marketing companies dialing for your dollars. Optimizing a website is not a one-time deal; it’s a continuous process that you must commit to doing on a regular (at least

What Website Visitors Really Care About

To amp up your shop’s online presence and maximize traffic and sales potential, focus on the top three pages customers traditionally visit on dealer websites.

The Truth About the ‘Born Salesmen’

No doubt you’ve heard someone referred to as “a born salesman,” but is this old adage true?

Top Three Tips for Responding to Your Shop’s Yelp Reviews

Through sites like Yelp and social media platforms, word of mouth about your tire dealership now reaches millions of people online in the blink of an eye. When presented with a new review on Yelp, take these three easy tips for responding.

Three Reasons Why Some Websites Outperform Others

What makes one website more effective than another? There are three critical factors that greatly contribute to website success – are you employing them for your shop?

Keeping Up With it All

One of the most difficult things about social media is keeping up with changes to even the basic platforms such as Facebook.

Mobile Advertising Strategies

To make an impact while reducing your ad spend, consider a mobile pay-per-click campaign

Training: If You Can’t Measure it, You Can’t Manage it!

The best way to measure the effectiveness of sales/service employees and training on a day-to-day basis is to monitor and manage activity at the point-of-sale.

Facebook Hashtags: a New and Important Tool for Social Media Marketers

If it’s true that imitation is the sincerest form of flattery, then Facebook has showered some serious adulation on the likes of Twitter, Instagram and Pinterest. The social media giant has just announced that it is launching the ability to follow conversations via hashtags. Now, when you click on a hashtag – any phrase with

Getting More from Your Social Media Efforts

Social media is everywhere. If you run a business, you can’t avoid hearing about it! Whether it is a Facebook profile, Twitter account, Pinterest Board or LinkedIn page, all of these tools quickly add up to a significant percentage of your market share. So, what do you do once you’ve set up your business page

Using a SWOT Analysis to Improve Customer Service Performance

As I train all my Pinnacle Performance clients, effectively improving an organization’s customer service effort should begin with an honest evaluation of the organization’s current performance to establish a baseline from which improvements can be addressed. One of the best ways to do this is to perform a customer service SWOT analysis to gain a

Mobile Device Security Measures

With all the personal data your mobile phone contains, ask yourself: is your phone secure?