The Future of Digital Media
Know where the digital marketplace is heading in order to create the ideal plan for your shop.
Mobile App or Website: What’s Right for Your Business?
Compare mobile websites and apps to determine your shop’s needs.
Social Media New Year’s Resolutions
Ah, the New Year – a great time to take stock in last year’s performance and make vows for improvements. What about social media? Did your program meet expectations or were you left dazed and confused? Are you ready to tackle the new challenges and opportunities in the ever-evolving social media landscape? Here are some
Use QR Codes to Offer Customers Easy Access to Additional Information
I was recently with a client and that’s what he called it – a funny little black box. They look weird, but they aren’t funny. Rather, they carry a good bit of information, and I’ll bet if you look around you’ll see them all over the place. They’re on the packages in your shop, in
The Data Driven Dealer
In order to be successful as tire and auto service businesses, we need to better understand what is happening in our market and with our customers. Only then can we decide the actions needed to get ahead of these changes and remain successful.
How is Facebook Working for You?
Generally speaking, most dealers are finding value in their Facebook marketing, but as with most marketing initiatives, many of them are trying to quantify the bottom-line results.
Text Message Marketing
Boost your shop’s car count, efficiency and customer service with a text message program.
Sports Marketing Strategies
Tiremakers share their sports marketing tactics – and the benefits to dealers.
Use Facebook Metrics to Analyze What’s Working
Facebook can be a great way for a company to more directly reach its audiences – through effective posting techniques and advertising. In addition to posting consumer-targeted content about your business, also post media-created content such as articles and videos that relate to the products or services you provide. For every product- or service-related post
Twitter Doesn’t Make Any Sense to You? Try Hootsuite
Do you have multiple social media accounts and feel like you could be more organized? Still trying to get your head around Twitter? Does it seem like a bunch of noise? Hootsuite (hootsuite.com) could be your answer.A browser-based social media management platform, Hootsuite allows users to keep track of multiple accounts and multiple conversations on
Doing Social Contests Right
We’re in the throes of developing a really cool Facebook promotion for one of our clients, so I thought now would be a good time to share some do’s and don’ts on social media promotions. Like any promotion, Web 2.0 campaigns can accomplish a number of things. Maybe you want to collect email addresses, build
Can Your Customers Find You Where They are Searching?
What is mobile marketing and why do you need to know about it? That’s a question I have been asked a lot lately. In this first column for Tire Review, I want to give you an introduction to the world of mobile marketing. My goal here is to provide you with some answers and insight