7 Ways to Attack a Competitor’s Strengths
The mighty can be beat, but the best point of attack is where they are strongest!
Top 3 Reasons Why Phone Skills Training is Most Important in Sales
As a professional sales/customer service trainer, I work with many businesses that sell (or have opportunities to sell) both face-to-face and on the phone. Of course, from a development perspective, both of these point-of-sale areas need to be addressed with effective methodology and process institutionalized to maximize selling opportunities. But what area is more
Shop Marketing: Driving Customers to Your Door
Marketing for a new business presents some unique challenges. For an existing shop, the most effective marketing tactic is to focus on the existing customer base. But in a new facility, there is no customer base.
The Reality of Social Media ROI
I’m going to level with you; there really isn’t some magic way to get the social media ROI you want (and think you need) as a dealer. Sure, all the data may be there in one form or another, but it can take one heck of a lot of merging and purging to attribute that one sale to that one click on Facebook.
Manage Your Online Reputation
Find out what customers are saying about you – and how to address negative reviews.
Winning & Losing: Part 2
Manage customer complaint damage by putting a defined, proactive process into place.
Three Online ‘Must-dos’ for Tire Dealers
Three areas online are of critical importance to today’s tire dealer: mobile websites, Facebook Graph Search and managing local business listings. Find out how to optimize all three.
It’s What You Learn After You Know It All That Counts
Time marches on and with it we have arrived at the next John Wooden Maxim: It’s what you learn after you know it all that counts. This popular Wooden maxim is the first quote I reference with new trainees. While select students are novice, inexperienced lads and ladies, most folks enter training with at least
Enhancing Your Social Marketing
It’s your business – can you afford to leave social marketing to your 14-year-old niece?
How Tire Buyers Buy Tires
New Google Study Shows Changed ‘Path to Purchase’
Smart Phone, Dumb Customer
My grandfather owned a gas station and three-bay shop in Denver. On weekends, I would go to the station and hang out with my dad when he filled in. I can remember how much customers valued his opinions and advice on automotive service and maintenance. As a child, it made my dad a very important
Time to Take On Twitter
Just about every dealer has a Facebook business page, but I rarely see dealers offer Twitter as a social media channel. If you have Facebook, you might as well work both popular channels to expand your social media reach. We recently offered to set up our clients with Twitter for free and got zero responses.