How to Use Google Analytics Reports
There’s an old adage that goes something like, "Anything worth doing is worth doing well. And anything worth doing well is worth measuring." This is so true when it comes to a website. A website needs to be done well in order to achieve your desired results (i.e. customers to your door). And doing a
Web Analytics 101
Website analytics is one of my favorite topics. Not only because I am a tech geek, but also because the value behind the numbers is just so incredible. This is why I’m flabbergasted when I encounter dealers who say they don’t have time to review their stats. To me, ignoring your analytics is flying blind
Integrate Google Apps: Ideal Business Productivity Tools To Use Now
itesCollaboration is the name of the game in business today. Sites offer shared workspaces for your team to brainstorm, with full control over permissions to the documents contained within each workspace. Each of the departments within your dealership can be assigned their own Site where they can organize everything from calendars to event documents to
Know What You Don’t Know About Your Website
During my days at VeriFacts Automotive, I sat in on one of their program launches. VeriFacts’ COO Mark Olson stood before a group of technicians, many of whom had 20-plus years of experience, and shared the following with them.
Step Up Your Social Media Marketing To Stay Relevant
Social media marketing as a whole has moved far beyond posting a picture to Facebook or plopping some random promo on Twitter. These channels are solid, respected marketing and advertising machines. This is a proven fact, and all forms of digital media deliver reports to measure ROI. So it’s time to stop questioning whether or
Engage Your Followers With Facebook Campaigns
The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just have a bunch of fans following you but not really paying attention. In
Is Google+ a Plus For Your Business?
One of the most frequent questions I get these days is, “What’s this Google+ thing I’m hearing about?” or “Should my business have a Google+ page?” I’ve been paying attention to Google+ for more than a year, watching it carefully to see how it evolves and grows and reading dozens of blogs about it. The
Blogs: The SEO Weapon
I’ve been touting the mighty power of blogs since the summer of 2006 when I started my very first one. Today, I am writing about business blogs. Early in 2011, Google released an update to its search algorithm known as “Panda” that puts a higher priority on high-quality content. A second update implemented in Oct
Surefire Marketing Tactics
At one time, it may have been possible to open a collision repair business, hang a “body shop” sign out front and believe customers would just show up. We thought that, with the aid of a billboard or a little radio ad, it would work. But as the public began to think about their choices,
Get Tuned Into Google
If you could have dinner with anyone on the entire planet, who would it be? I suppose other women would say Brad Pitt or Ryan Gosling, but they bore me to tears. My response would be Sergey Brin. Don’t know him? You must. Brin is the visionary behind Google. In 2011, he stepped back into
The Future of Digital Media
Know where the digital marketplace is heading in order to create the ideal plan for your shop.
Mobile App or Website: What’s Right for Your Business?
Compare mobile websites and apps to determine your shop’s needs.