Falken Tire’s ZE001 A/S Chosen as OE on Mazda6
Sumitomo Rubber Industries, Ltd. has started supplying Falken Tire’s Ziex ZE001 A/S high-performance tires to Mazda for its use on the Mazda6.
Falken Tire To Launch New Version of Wildpeak H/T for Pickup Trucks
During its second round of Falken Academy last week, Falken Tire gave dealers a sneak peek of what’s in the pipeline for this fall: an upgrade that will build on and replace the Wildpeak H/T HT01 for pickups and light trucks.
Falken Academy: Putting the Treads to the Test | Day 2
In a day that showcased the features of its products, Falken Tires invited dealers out to the Auto Club Speedway for the hands-on experience portion of its Falken Academy, a two-day educational event for tire dealers.
Executive Interview with Richard Smallwood, President and CEO Sumitomo Rubber North America
Smallwood shares his view on Falken’s recent price increases, the growth of the light truck segment and the brand’s relationship with ATD.
Falken Academy: Falken Tires Schools Its Dealers in Its History, Product Lines | Day 1
In sunny Rancho Cucamonga, California, a group of around 30 tire techs, service advisors, dealers and distributors gathered to go back to school. But not just any school. One where they would learn about Falken Tire as a whole at Sumitomo Rubber North America (SRNA) headquarters, the tire brand’s parent company. In a two-day event,
Falken Tires Selected as OE on 2019 Volkswagen Jetta
Falken Tires has become the original equipment supplier to the 2019 Volkswagen Jetta, providing fitments for both 16-in. as well as 17-in. rim diameters with its Sincera SN250A all-season tire.
Falken Tires Takes 4600 Class Win in Ultra4 Series
Falken Tires scored a victory in the Ultra4 Racing off-road series with co-drivers John Mackiewicz and Jonathan David winning the 4600 Class at the “2018 Rock Krawler Showdown in Shamokin.”
Falken Launching In-Store TV at Select Retailers
Falken is set to deliver fresh video daily to select dealer locations through Falken Digital TV, an in-store innovation designed to entertain and inform the viewers.
Falken Tires Announces Price Increase, Dealer Program Enhancements
Sumitomo Rubber North America announced price increases to certain lines and enhancements to its Falken Tire-brand dealer programs.
NHTSA Overturns Falken Truck Tire Recall
The National Highway Traffic Safety Administration has exempted Falken Tires from a recall of more than 5,000 of its truck tires.
Falken Tire: Tiremaker Launches New Dealer Training Program
Falken Tires has launched Falken Academy, a dealer training seminar and ride-and-drive program that offers hands-on product experience near its U.S. headquarters.
Falken Wildpeak A/T3WA to be OE on 2019 Ram 1500
The 2019 Ram 1500 will feature the Falken Wildpeak A/T3WA.
