Connect with us

News

Falken Launching In-Store TV at Select Retailers

Falken is set to deliver fresh video daily to select dealer locations through Falken Digital TV, an in-store innovation designed to entertain and inform the viewers.

Advertisement

Click Here to Read More
Advertisement

In an effort to further support its dealers and nationwide retail base, Falken Tires will launch an all new programming network called Falken Digital TV in early April.

Featuring “adrenaline-fueled content” from top networks, as well as original videos supplied directly from Falken’s on- and off-road racing teams in action, the new programming format is guaranteed to entertain. Falken Digital TV will also include programs featuring product overviews and training as well as general automotive shows and news of interest for dealer personnel and retail consumers to enjoy.

“We’re targeting to equip approximately 4,000 Falken tire dealers with Falken Digital TV in 2018 alone, enabling them to stream the content into their shops and waiting areas without any subscription or programming fees,” said Nick Fousekis, Falken’s director of advertising and promotions. “This initiative is designed to educate our retailers as well as their customers on Falken products, while entertaining them with a variety of automotive focused programming from open to close of business.”

Advertisement

Each morning, during the automotive news and training hour, a feature segment called “Falken Tire Tech,” hosted by Falken Product Training Supervisor Bakari Howard, will offer relevant information that educates both dealers and retail customers.

“Falken Digital TV will quickly become a new outlet for Falken to communicate with its customers – both retailers and consumers alike,” Howard noted.

The system, developed exclusively for Falken’s retail network and streamed through Falken’s Digital TV device, will deliver fresh video daily to each store’s connected TV. Retailers will simply plug the device into their television’s HDMI port, connect it to their WIFI internet, follow a few basic set-up instructions and “buckle up” for in-store programming like they’ve never seen, said the company.

Advertisement
Click to comment

POPULAR POSTS

Tire-Tariff-DOC-Investigation Tire-Tariff-DOC-Investigation

News

DOC Revises Tariffs on Chinese TBR Tires

Hankook-Curtis Brison President North America Hankook-Curtis Brison President North America

People

Brison Named President of Hankook Tire North America

News

TBC Corporation Donates to Three Non-Profits

News

Continental to Buy Natural Rubber Via Digital Trading Platform

Connect
Tire Review Magazine