GfK Adds Bridgestone Stores to POS Panel Tracking Tire Sales
Bridgestone Americas, with 2,200-plus tire and automotive service centers in the U.S., has signed on as a charter data provider for GfK’s new point-of-sale tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data, the company said. “Throughout my career in consumer packaged goods, point-of-sale data and national trends information
Bridgestone to Showcase New Technology, Tires at MINExpo
In addition to its updated TreadStat software, Bridgestone Americas will also feature additional mining technology solutions and tires at MINExpo International 2016, Sept. 26-28 in Las Vegas. “Mining customers around the world are looking for global partners they can rely on to meet their varying business, service and consulting needs,” said Taylor Cole, president of
Bridgestone Updates TreadStat Tire and Rim Management Software
Bridgestone Americas will unveil its newest version of its OTR tire and rim management software, TreadStat, during MINExpo 2016 on Sept. 26-28 in Las Vegas. “The next-generation TreadStat tool is an innovative tire performance management solution that uses integrated technology to serve global businesses of any size,” said Taylor Cole, president, commercial off-the-road, Bridgestone Americas
Speedco Opens Spokane Location
Speedco has opened a new retail store location in Spokane, Wash. Speedco is owned and operated by Bridgestone Americas. This is the second store in Spokane and the 52nd Speedco location nationally. “We are excited to officially open a Speedco location in Spokane, expanding our network and making preventative maintenance service more readily available in
Pro Athletes Highlight Bridgestone Tires in New Ad Campaign
Bridgestone Americas has launched its latest advertising campaign that features NFL All-Pro receiver Larry Fitzgerald of the Arizona Cardinals and National Hockey League (NHL) All-Star defenseman P.K. Subban of the Nashville Predators. The athletes appear in the tiremaker’s new television commercials that highlight innovation and performance delivered by Bridgestone tires, the company said. In the
Major Changes within Firestone’s Tire Team
A reorganization of Firestone’s race tire development program was announced by Bridgestone Americas. The changes include the addition of Dan Peterman in the newly formed role as manager of race tire development/production, and the promotion of Cara Adams as chief engineer of Bridgestone Americas Motorsports and manager of race tire development. Effective immediately, Peterman will
Bridgestone Retail Ops Partners with Boys & Girls Clubs of America
Bridgestone Retail Operations (BSRO) is in its second year of its “Driving Great Futures” cause marketing partnership with the Boys & Girls Club of America. “We’ve just passed the one-year mark in our partnership with BGCA, and we’re excited to kick off this next phase,” said Stu Crum, president of BSRO. “At Bridgestone, we’re committed
Bridgestone Named Founding Partner of Olympic Channel
Bridgestone Corp. has been named the first Founding Partner of the Olympic Channel following a four-year partnership agreement with The International Olympic Committee (IOC). The Olympic Channel is a new digital platform that offers fans a way to experience sports and the Olympic movement year-round. The channel will launch worldwide on Aug. 21 following the
Club 3633 Profile: Justin Hayes
Justin Hayes, 32 Product Manager Bridgestone Americas For some, running a marathon is a life-long goal. For Justin Hayes, 26.2 miles is just a start. A competitive distance runner, Hayes finished 12th in the Men’s Division of the U.S. 100-Mile National Championships in 2015. “Probably 50% of my professional success I would directly relate to
Club 3633 Profile: Shane Petty
Shane Petty, 44 Operations Manager Bridgestone Americas Warren County Plant Shane Petty describes his day as a sports practice. He covers fundamentals and touches on safety, quality and prep for the next big game. The only difference is his field is a tire plant and his players are plant employees. “I pretty much set the tone
Bridgestone Launches Olympic Campaign, Digital Hub
Bridgestone Americas is celebrating the upcoming Rio 2016 Olympic Games – the company’s first as a Worldwide Olympic Partner – with a new television advertising campaign that launched last Friday in the U.S. and Brazil. The “Built to Perform” campaign highlights the parallels between elite athletic performance and Bridgestone tire innovation, according to the tiremaker.
Fiat Chrysler Honors Bridgestone
Bridgestone Corp. received a Qualitas Foundational Principles Award from FCA US (Fiat Chrysler). The award is given by FCA to suppliers that display a commitment to Chrysler’s foundational principles on integrity, proactive collaboration and continuous improvement, the automaker said. The FCA US Qualitas award recipients were determined using an evaluation of each company’s performance in
