Ex Pirelli Executive Joins Bridgestone
Paolo Ferrari has joined Bridgestone Corp. as head of the tiremaker’s Europe, Middle East and Africa (AMEA) business unit. He’s also joined the Bridgestone Europe board of directors and executive committee. Prior to joining Bridgestone, Ferrari served as CEO of Pirelli’s LATAM division, and also served as the head of the tiremaker’s North American business.
Bridgestone Uses Olympic Partnership in Incentive Programs
Bridgestone Americas has unveiled an Olympic-related training and sales incentive program for its Bridgestone Affiliated Retailer Nationwide Network. The program, which is now live at MyBridgestoneEducation.com, is designed to inform and inspire the more than 5,000 Bridgestone dealer associates in the U.S. around the upcoming Rio 2016 Olympic Games, the tiremaker said. The new Olympic
Bridgestone Offers Customer-Centric Focus with Vision 2020 Concept
On Wednesday, Bridgestone Americas’ Bridgestone Retail Operations (BSRO) opened the doors of its St. Charles, Ill., Firestone Complete Auto Care location to reveal its latest retail concept, Vision 2020. The shop is an existing 10-bay location that has been redesigned to reflect and test the Vision 2020 approach. According to Stu Crum, chairman and president of
Bridgestone Introduces Two New Bandag Retreads
Bridgestone Americas has released two new Bandag retreads for drive applications – the Bandag DR 5.3 and DR 4.3. “Bandag leads the market with high quality retreads that focus on delivering the lowest cost per mile to our fleet customers through the use of advanced compounds and tread design technology,” said Ben Rosenblum, director of
Bridgestone Ecopia OE on 2016 Dodge Durango
Bridgestone Americas will supply its Ecopia H/L 422 Plus tire as original equipment on select models of the 2016 Dodge Durango. Ecopia H/L 422 Plus tires in size 265/50R20 are available on the 2016 Dodge Durango: R/T All-Wheel Drive, R/T Rear-Wheel Drive and Citadel All-Wheel Drive. The tires are also available on SXT and Limited
Bridgestone Releases BRM3 Retread for Refuse Fleets
Bridgestone Americas has launched a new all-position retread, the Bandag BRM3, for refuse fleets looking to lower their cost per mile/driver hours. “Bridgestone continues to invest in research to deliver retread solutions that optimize tire management programs at a fraction of the cost of new tires,” said Ben Rosenblum, director of marketing for Bandag. “The
Bridgestone Refreshing Products
Bridgestone Americas is upgrading or replacing 100% of its Bridgestone and Firestone branded tires in the United States by 2020. The tiremaker recently showcased several of these new tires – the Firestone Champion, Firestone Firehawk AS, and Firestone Firehawk Indy 500 – during a ride and drive event at the Texas Motor Speedway in Dallas.
Reifen Recognizes Bridgestone, Michelin with Innovation Awards
Bridgestone and Michelin have received Reifen 2016 Innovation Awards for “notably pioneering developments,” Tyres & Accessories reports. Michelin and Bridgestone both won in the Technology and Products category. Michelin was honored for its X Line Energy Triple A range of commercial tires, and Bridgestone was honored for the newly launched DriveGuard range. 4JET Technologies won
Bridgestone Sells Venezuelan Subsidiary
Bridgestone Americas has reached an agreement to divest its Venezuelan subsidiary, Bridgestone Firestone Venezolana, to the Corimon Group. The subsidiary will be renamed Alice Neumáticos de Venezuela, a company managed by the Corimon Group. The divestiture of Bridgestone Firestone Venezolana is part of a “strategic decision to prioritize Bridgestone’s growth and investment in other Latin
Bridgestone Wins Infringement Lawsuit
A ruling in favor of Bridgestone Corp. was upheld in a recent appeals case, the tiremaker shared. In October 2013, Bridgestone filed a lawsuit against Chinese tire manufacturer Triangle Tyre Co. Bridgestone said Triangle had been manufacturing and selling tires using a tread pattern for studless tires that’s exclusive design rights held by Bridgestone. In
Bridgestone Recalls 2,900 Tires
Bridgestone Americas is voluntarily recalling 2,900 Firestone FR710 and Champion Fuel Fighter tires. According to a notice with the NHTSA, an estimated 32 tires could have been affected by misproduction but “an abundance of caution, BATO has initiated this voluntary recall of approximately 2,900 tires.” Affected tires may have been produced with inconsistent rubber coverage
Bridgestone Refreshing Products, Launches New Firestone Tires
Bridgestone Americas is upgrading or replacing 100% if its Bridgestone and Firestone branded tires by 2020 in the United States. The tiremaker recently showcased several of these new tires – the Firestone Champion, Firestone Firehawk AS, and Firestone Firehawk Indy 500 – during a ride and drive event at the Texas Motor Speedway in Dallas.
