Bridgestone Reacts to Woman’s Claim
A woman claims that a sales person at a Bridgestone-owned Firestone Complete Auto Care location in Boise talked her into buying new tires because of a “federal law” that prevented her from getting her old one repaired. The woman came into the store with a flat tire. When she spoke with the salesperson, he told
Bridgestone Considers Buying UK Chain
Bridgestone is considering acquiring 500 tire shops in the UK to build a specialist tire retail network that would rival Kwik-Fit’s, according to reports from the Daily Telegraph. The Japanese tiremaker is seeking to buy eight to 10 regional automotive retail groups within a year and merge them into one brand, a source told The
Giti Breaks Into Top 10 Leading Tiremakers
Changes At The Top This year’s annual tire manufacturer ranking have brought with them a number of key changes at the top of the table. The growth of Far Eastern manufacturers and Chinese companies in particular has long been observed, but 2014 sees Singapore-based Giti Tire break into the top 10 and Taiwan-based Maxxis/Cheng Shin
Survey: 83% of Americans Take Summer Road Trips
Eighty-three percent of Americans indicate they take at least one summer road trip during the summer, according to a survey by Bridgestone Americas. According to Bridgestone, cost is one of the leading reasons Americans choose to drive rather than fly. Fifty-eight percent of survey participants noted that they also choose road travel over air because
New Run-Flat Aimed at Driver’s Peace of Mind
Bridgestone Americas released its DriveGuard tire line to media and dealers at a ride and drive event in Austin, Texas, at the Circuit of the Americas in early April. The tiremaker introduced its first run-flat tire in the ear ly 1980s. The tires were never marketed as a safety feature; rather they were touted for
Dealer Network Training Program Offers Course Options for a Variety of Learning Styles
Bridgestone Commercial Solutions expanded its dealer network training programs in its BCS Learning Center to accommodate today’s diverse learning styles by making courses available in e-learning, mobile learning, performance-based, active instructor-based and mentor options. “Our dealer network training programs support self-paced learning. Instruction can be viewed in small increments which learners can then reinforce through
Bridgestone Launches Ag Tire
Bridgestone has launched a premium range of radial agricultural tires at Reifen 2014. While the manufacturer boasts a wide range of products for the sector under its Firestone brand, including the Performer and Maxi Traction, the Bridgestone VT-Tractor will focus on the growing high performance tractor segment. The tires were developed at the company’s TCE
Bridgestone Moves to Two Brand Strategy in Retreading
Business within the European retreading market is being subjected to centrifugal forces. While the tire majors who supplement their new tire portfolios with mold cure retreaded lines increasingly monopolize the growing premium segment, the budget segment is also enjoying growing attention. Competition is stiff in both segments and mid-range suppliers find themselves under increasing pressure,
Bridgestone to Sponsor Olympic Committee
According to Asia & Japan Watch, Bridgestone Corp. will pay approximately $344 million in order to become a sponsor of the International Olympic Committee. The 10-year deal, which begins after the 2016 Summer Olympics, will cover the 2020 Tokyo Olympics and recognize Bridgestone as one of the 11 top-ranked worldwide sponsors under The Olympic Partner
