Firestone Signs Multi-Year Deal with IndyCar
Bridgestone Americas’ Firestone brand extends its partnership with IndyCar as the official tire supplier of the Verizon IndyCar Series.
Bridgestone OE on 2017 Lexus LS Sedan
Bridgestone Corp.’s Turanza T005 run-flat technology tire selected as standard equipment on the 2017 Lexus LS sedan.
Bridgestone Invests Another $180 Million in Wilson Facility
Bridgestone Americas plans to invest an additional $180 million in its passenger tire manufacturing facility in Wilson, N.C., bringing the tiremaker’s total investment in the plant to $344 million.
Bridgestone’s Baratta to Retire, Seidel Named Successor
John Baratta, Bridgestone Americas president of consumer replacement tire sales announces retirement after 34 years with the company.
Bridgestone Olympic Partnership Goes Global
Bridgestone Corp. expands its Olympic Partnership activation rights globally to include Olympic Games in South Korea, China and Japan, effective Jan. 1, 2017.
Firestone Tire Design for 2017 Subaru Impreza
Bridgestone Americas’ Firestone FT140 tire is specified as original equipment on the all-new 2017 Subaru Impreza. The Firestone FT140 tire is engineered with a unique tread pattern to provide all-season performance in both wet and dry conditions, while also offering low rolling resistance for enhanced fuel efficiency, Bridgestone said. “We have a long history of
Bridgestone Offering Crimson Tide Tires
Just in time for the college playoff, Bridgestone Americas has signed a deal to manufacture University of Alabama branded tires. The tiremaker will offer limited edition Firestone Destination A/T tires featuring white stenciled “University of Alabaman Crimson Tide” on its sidewall. “Tailgating is the ultimate game day experience for college football fans,” Anna Philip, Firestone
Tiger Woods Signs Deal with Bridgestone Golf
Bridgestone Golf has signed Tiger Woods to a multi-year agreement to exclusively play and promote its high-performance golf balls. As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador. Woods selected the Bridgestone Tour B330-S ball after thoroughly testing it against competing models
A Conversation with Gordon Knapp of Bridgestone Americas
On stage at the Bridgestone Consumer Tire Business Meeting in November, Gordon Knapp, the new CEO and president of Bridgestone Americas Inc., shared his concerns over the commoditization of the tire industry and the importance of adding value to each customer interaction, without a “race to zero” of selling on price alone. Once out of
Speedco Updates Mobile App
Bridgestone Americas Inc. has redesigned its Speedco mobile app for large diesel truck drivers (Class 6 through 8). The app allows drivers to locate Speedco location on their planned routes and now includes new features such as: • current weather forecasts; • closest Speedco location with en route proximity notifications; • search options with detailed
GfK Adds Bridgestone Stores to POS Panel Tracking Tire Sales
Bridgestone Americas, with 2,200-plus tire and automotive service centers in the U.S., has signed on as a charter data provider for GfK’s new point-of-sale tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data, the company said. “Throughout my career in consumer packaged goods, point-of-sale data and national trends information
Bridgestone to Showcase New Technology, Tires at MINExpo
In addition to its updated TreadStat software, Bridgestone Americas will also feature additional mining technology solutions and tires at MINExpo International 2016, Sept. 26-28 in Las Vegas. “Mining customers around the world are looking for global partners they can rely on to meet their varying business, service and consulting needs,” said Taylor Cole, president of
