Now that a sizable number of tire dealers have gotten involved in Facebook, it’s time to make your Fan Page do more – without having to learn how to write code!
With today’s easy-to-use Facebook apps, you can do neat things like sell products and services directly from your Facebook page, or conduct contests, sweepstakes, etc.
Check out this blog for examples of impactful Facebook pages.
Inspired now? There are a number of companies I recommend that make it easy to install Facebook apps:
ShortStack
I use ShortStack for many of our clients. ShortStack gives you promotions, sweepstakes, contact forms and much more. Plus, their customer service department is very helpful. Another plus: ShortStack is totally free for business pages up to 2,000 fans or “Likes." And they are reasonably priced, even for the larger fan pages
NorthSocial
I also use NorthSocial. They have been building innovative social media applications, promotions and marketing campaigns since 2006, so they know what they’re doing.
Wildfire
Wildfire’s campaign formats include quizzes, contests, coupons, virtual gifts and more. Wildfire enables you to simultaneously publish your social media marketing campaign on Facebook Fan Pages, Twitter and your website with just a few clicks.
Involver
Involver is a pioneer in developing Facebook apps. and works with some of the world’s biggest brands such as Nike and the NFL.
There are hundreds of Facebook apps and more are being developed every day. A very useful site to find the app you’re looking for is appbistro.com.
Facebook is all about engagement, whether it’s personalized communications or a contest to win a set of tires. Any of the companies I’ve listed here will help you turn your Facebook fans into some of your strongest advocates.
Christine Taylor is vice president of social media marketing for JTMarCom,a Nashville-based marketing agency that helps companies with online reputation management and integration of social media into their traditional marketing programs. With a combined 35 years of experience in the tire industry, the agency places a special emphasis on working with tire and automotive aftermarket companies. Follow Christine on Facebook and Twitter (@chrisgtaylor). She can also be reached at 615-714-5469.
