Purolator, manufacturer and supplier of automotive filters, has "harnessed its online strength to reach out to its customers."
As of April this year, Purolator is now using its presence on Facebook as well as Twitter and YouTube "to spread its message far and wide at lightening speed," the company claimed.
"A large number of our do-it-yourself customers are using Facebook and Twitter more frequently than any other means of communication – making it an ideal channel through which to deliver our messages," said Chuck Kerrigan, director of marketing for Purolator. "Purolator’s presence on Facebook allows us to not only post product-related messages, educational videos, photos, Q&As and information about promotional events, but to also have interested people ‘like,’ or ‘follow’ our progress over time. It is also a way for us to be able to hear from and respond to our customers in a way we have never been able to before."
Purolator will also be using its Facebook site to launch its "Garage-a-thon" photo contest in August. The contest will encourage DIYers and professional technicians to submit photos of their garage to win the ultimate grand prize of a classic car that will make their garage the envy of the neighborhood. The contest will be held mid-August to mid-October.