“The goal of this year’s marketing campaign ‘Like a Pit Stop for Your Business’ is to inform buyers that the SEMA Show is the only place on the planet where they can tap into literally everything they need to keep their businesses strong,” SEMA said.

“But most importantly, the SEMA Show instills the positive energy and inspiration that can re-energize buyers’ businesses, keep them thriving through these difficult times and be poised for explosive growth in the coming economic recovery,” the association stated.

Peter MacGillivray, SEMA vice president of communications and events, said, “SEMA has always been a dedicated industry partner, and this year it’s critical that we get the word out about it. The industry needs a shot in the arm, and the SEMA Show can provide it.”

SEMA has planned a multi-tiered, multi-media marketing campaign designed to bring every segment of the industry together at the SEMA Show.

The effort includes:

• Bi-monthly press releases to industry media partners ensure maximum coverage in trade print, TV and online media channels

• Pre-show coverage in SEMA News and the pre-event SEMA Show Daily

• Outreach at domestic and international industry events to attract buyer attendee prospects

• Outreach to industry and niche market trade and consumer magazines

• Weekly SEMA eNews with relevant buyer messaging

• Voicemail broadcasts, direct mail and weekly targeted e-mail broadcasts to core and niche audiences

For more information about the SEMA Show, including registration and hotel reservation information, visit. www.semashow.com. (Tire Review/Akron)