The manufacturer’s membership means that the association now comprises 12 members: Alliance, Alfred Graham Ltd., GiTi, Hankook, Kumho, Lassa, Maxxis, S.D.International, Toyo, Westlake and Yokohama.

Peter Nicholls, S.D. International’s sales and marketing director, explained his company’s decision to join ITMA: “We are rapidly becoming a significant player in the U.K. and European markets, so have been considering this move for some time. We want to play our part in the industry as well as better protect our interests in the face of the current legislative and regulatory onslaught. ITMA membership fulfils that need.” (Tyres & Accessories/Staffordshire, U.K.)