Rosava Counts on OE Orders From Volkswagen - Tire Review Magazine

Rosava Counts on OE Orders From Volkswagen

(Clacton, U.K./Tyres & Accessories) Not all of the Soviet Union’s tyre manufacturers exhibited at Tires & Rubber Moscow in March.

While Amtel and Sibur decided not to come, Niznekamshina, Belshina, Moscow Tyre Plant and Rosava (from the Ukraine) all booked floor space.

Rosava, a closed joint-stock company which is listed but not traded on the stock exchange, belonged to Amtel until a year ago, then a Ukrainian investment bank called “Finance and Credit” took over. Before and after that change of ownership, the annual production was and is about 6.7 million tyres, explains Rosava’s deputy commercial director Roman Y. Rybachuk. This output includes some 6 million (radial only) passenger car tyres and 700,000 truck tyres. The manufacturer supplies about 50 per cent of the Ukrainian PC market, Rybachuk continues. And, about 20 per cent of the annual output (1.4 million units) is exported to Russia, and another 10 per cent to the other CIS states.

The factory was founded by the Soviets in 1972 because there was a need for additional passenger car tyre production capacities. In particular, growing demand for the Lada made this foundation necessary at the time. Truck tyre production was taken on three years after the initial foundation of the factory.

Rosava still supplies several OEM manufacturers, says the deputy commercial director. For example, the Ukrainian Avtozaz factory (formerly known as Avtozaz-Daewoo) orders Rosava tyres for Avtozaz, Opel (Vauxhall) models such as Astra, Vectra, Corsa. Other Chevrolet models are also assembled there. Even the Mercedes C class is assembled in the formerly state-owned car factory and is partly equipped with Rosava tyres. According to Roman Y. Rybachuk, Avtovaz also continuously orders Rosava tyres as OE for its Lada.

In Rosava’s headquarters in Belaya Tserkov, about 100 kilometres away from Ukraine’s capital Kiev, the managers are particularly proud about an already initiated OE deal with Volkswagen. According to this deal, about 300,000 passenger car tyres will be supplied by Rosava for the assembly of the Skoda Fabia in Slovakia. Within the new Eastern European member states to the EU, the Fabia holds a market share of about 17 per cent (2005) and thus is market leader.

By the end of next year, the new owner of the Rosava factory wants to invest about $100 million into the modernisation of its facility. Since Amtel sold its majority share to the Ukrainian investment bank, already $20 million had been invested. Among others, this capital expenditure is deemed to install more modern commercial tyre production capacities. Until now, 22.5-inch truck tyres have barely been produced at Rosava. Instead 20-inch truck tyres have been produced to conform with the market demands – something that is changing now.

The manufacturer is also aiming at Western export markets with its investments into product quality, the deputy commercial director says. Today, Rosava is already selling tyres into Western Europe, although this is just a small quantity of the overall output and mainly agricultural products.

You May Also Like

Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager

Akebono Brake Corporation announced the addition of Erick Kinnunen as its new regional sales manager.

“We are thrilled to welcome Erick Kinnunen to the Akebono aftermarket team. His extensive experience and passion for the automotive industry make him a perfect fit for our mission to deliver top-quality brakes and exceptional service to our customers. We are confident that his expertise will help drive our growth and strengthen our presence in the market,” Tommy Rivera, senior director of Akebono Aftermarket Team at Akebono Brake Corporation said.

How succession planning sets your shop up for success

Just like it’s smart to plan ahead before taking a road trip, your shop should be prepared to plan for the next steps.

TR-Continental-succession planning
Apollo Tyres launches Vredestein Ultrac Pro UUHP summer tire

The Vredestein Ultrac Pro is 13% lighter than its predecessor, comes in 18- to 24 in. sizes, and caters to a diverse array of vehicles.

Apollo-Ultrac-Pro
Yokohama Tire releases the GEOLANDAR A/T4 G018 tire

Over 50 LT-metric sizes are expected to be available by year end and more than 130 Euro-metric and LT-metric sizes are planned.

Yokohama-Geolandar-AT4
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion
Other Posts
Everything you ever wanted to know about Formula E tires

Learn how tire technology affects the highest level of all-electric racing from three different perspectives: The president of Hankook Tire North America, a tire engineer, and a Formula E driver.

Hankook-QA-Car-1400
Vogue Tyre adds two new sizes to its custom built radial lineup

New sizes include the 275/50R22 Custom Built Radial SCT2 White/Gold and the 245/40R19 Custom Built Radial White/Gold.

Vogue-Tyre-Cadillac-Escalade
Hanook’s iON evo to be OE on the Porsche Taycan electric sports car

Hankook said it succeeded in increasing the iON evo’s sustainability without having to compromise tire safety and performance.

Hankook-iON-Porsche
Pirelli named tire partner for the Audi RS 4 Avant 25 year edition

The anniversary edition of the sports estate car has two tire options: Pirelli P Zero Corsa and Pirelli P Zero Trofeo RS tires.

Pirelli-Audi-partnership