Qingdao Sentury Tire Co.’s North, Central and South American sales and marketing operations will now be called Sentury Tire Americas.
“The primary reason for the name change is to better communicate our company and brand to our distributors and dealers. The new name reflects our transformation to a global tire company.” stated Max Wee, director of sales for Sentury Tire Americas. “The Sentury Tire name is part of our worldwide brand strategy. It is already utilized as the corporate brand in other countries. We previously marketed our brands under the Sentaida International name. Going forward we’ll market our Delinte and Landsail product brands under the Sentury Tire Americas corporate brand umbrella.” added Wee.
Moreinformation on Sentury Tire Americas is available on its new USA website – senturytireusa.com.