Nexen Gains Good Design Award

Nexen Tire Corp. recently won the Good Design 2011 award for its Winguard Sport UHP winter tire.

The latest triumph follows winning the International Forum Design Award 2010 and Good Design award from Design Korea 2011. The Good Design Award is conferred annually by the Chicago Athenaeum: Museum of Architecture and Design together with The European Centre of Architecture Art Design and Urban Studies.

The annual awards honor “the achievements of the best industrial and graphic designers and world manufacturers for their pursuit of extraordinary design excellence” in 25 categories including electronics, transportation, furniture, industrial machinery, architecture and so on. Now in its 62nd year, Good Design is purportedly the world’s oldest award of its kind. Submissions to the program are judged by juries on criteria for the highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment.

Some 500 designs from 48 nations were submitted. For the category of transportation, BMW, Mercedes-Benz, Volkswagen, Hyundai and Kia won the award as car manufacturers. Nexen Tire was the sole winner among tire manufacturers.

In response to the news, Nexen representatives pointed out that the Winguard Sport has been praised for its innovative design, which resembles a glacier, and a design that is created from snowflake motif. The product was developed to enhance driving stability in winter with asymmetric tread design upgrading drainage and anti-hydroplaning and improving traction and cornering performance in both wet and snowy roads.

“We are extremely proud to receive Good Design award followed by IF Design Award in 2011 which shows Nexen Tire’s design competitiveness in global stage,” said Lee Hyun Bong, CEO of Nexen Tire. “Nexen Tire will continuously increase brand awareness in global market by enhancing its design capabilities.” (Tyres & Accessories)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.