Tenneco has launched a new multi-media campaign featuring the Monroe Shocks and Struts brand’s iconic winged logo. The new campaign encourages consumers to protect their driving experience and their vehicles’ handling and stability by riding “the next 50,000 miles on the wings of Monroe.”
The campaign includes web-based videos, digital banners, social media content, satellite radio ads and features employees at Tenneco’s U.S.-based Monroe ride control engineering and manufacturing facilities.
“The Monroe wings symbolize the confidence and trust that come with choosing the industry’s premier brand of ride control components,” said John Perrin, executive director of marketing and engineering, North America Aftermarket at Tenneco. “And behind every Monroe shock absorber and strut is the combined commitment of thousands of Tenneco employees at our R&D and engineering center in Monroe, Michigan, and our manufacturing facility in Paragould, Arkansas.”
The campaign’s focus on the “next 50,000 miles” is intended to remind consumers that their vehicles’ stability, handling and safety depend in part on properly functioning shock absorbers and struts, and to encourage them to request periodic ride control safety inspections through their automotive service providers according to Tenneco.
