Hennessy Industries is looking for the oldest working Coats direct drive tire/wheel balancer in the U.S., and the lucky owner will get an all-new balancer and a trip to Las Vegas.

The fall promotional contest, “The Search for the Oldest Coats Direct Drive Balancer,” runs from Oct. 11 through Dec. 3. The winner will receive a new Coats 1250-3DV balancer and a trip for two to Las Vegas. The owner of the next oldest balancer will receive a new 1250-3DV balancer, and everyone who enters the contest is eligible to win a new 1250-3DV through a random drawing.

Shops with a Coats direct drive balancer should go to coatsdirectdrive.com to enter their machine’s serial number for a chance to win.

“This contest is going to be a lot of fun and should really highlight the longevity and reliability of Coats direct drive balancers,” said Kevin Keefe, Hennessy Industries’ vice president of marketing. “We expect to find a lot of Coats direct drive balancers still in use that were manufactured 10, 20 or even 30 years ago. But we wanted to give all of our direct drive customers a chance to win a new 1250-3DV, regardless of the age of their equipment.

“With new direct drive models in the pipeline, we started thinking about ways to emphasize the reliability and longevity aspect of our direct drive systems” said Keefe. “This contest seemed like a terrific opportunity to let our customers tell us their direct drive story.”