New Bosch Road Tour Kicks Off at Indy

Bosch has launched its "Driving Innovation" interactive traveling road tour.

The tour’s first stop was at the recent Indianapolis 500, where Bosch’s 40-foot trailer welcomed hundreds of guests.
Bosch's
The company said the road tour is intended to “demonstrate Bosch’s leadership in advancing automotive technology and building business for parts stores and service facilities.”

“The ‘Driving Innovation’ road tour gives consumers a close look at Bosch, who we are, our involvement in the automotive aftermarket and motorsports, as well as with automobile manufacturers, and the exciting products we bring to them through automotive parts stores and repair shops,” said Pam Krebs, director of advertising and sales promotion for Bosch. “This one-on-one engagement with consumers will help us conduct fact-based analyses and develop product insights. This will help Bosch better inform consumers about our products and build meaningful relationships to promote our brand.”

The trailer features “dramatic graphics, videos and exciting user involvement in automotive games,” Bosch said, which “treats visitors to an enjoyable and memorable experience while projecting the quality and reputation of Bosch products and the Bosch image.”

For the balance of 2011 and into 2012, the “Driving Innovation” road tour is scheduled to visit a variety of NASCAR races, open wheel races, and other recreational events across the country. The “Driving Innovation” tour schedule can be found on Bosch’s Facebook page or by visiting the Bosch website at boschautoparts.com.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.