Monroe Shocks and Struts, a Tenneco Inc. brand, is taking its 25-foot-long, 10-foot-high, translucent Monroe OESpectrum shock absorber on the road to more than 50 North American cities this summer and fall.
Monroe’s “Everything Gets Old. Even Your Shocks” mobile marketing vehicle will help millions of consumers learn the importance of having their shock absorbers and struts inspected at 50,000 miles, said the brand. The custom-built, twin-axle, LED-illuminated shock will be towed by a SUV featuring matching yellow-and-black graphics and information on how consumers can win prizes by connecting online with the Monroe brand.
“A 25-foot-long shock absorber on wheels absolutely commands attention everywhere it goes, which makes it an ideal way to help connect consumers with our brand, products and the 50,000-mile inspection message,” said Denise Hanefeld, marketing coordinator for Monroe. “Tenneco and Monroe are known for creating highly creative and memorable marketing and consumer education tools; we believe this vehicle sets new standards for both within the undercar service market.”
Two Monroe brand ambassadors will drive the Monroe mobile marketing vehicle and interact with consumers during each scheduled stop. These “brand ambassadors” will document their 50-city tour via daily text, photo and video postings to the Monroe.com website, Facebook.com/MonroeShocks page and @MonroeShocks Twitter feed. Tenneco will award weekly prizes on a random basis to consumers who share photos and videos of the Monroe vehicle and its drivers via social media.
