Michelin Names Teen Road Safety Grant Recipient

Michelin Names Teen Road Safety Grant Recipient

Michelin-FIA-ADTSEAThe American Driver and Traffic Safety Education Association was chosen as the recipient of Michelin and Federation Internationale de l’Automobile’s $100,000 Michelin/FIA Teen Road Safety Grant.

ADTSEA, the professional association representing traffic safety educators, was chosen to receive the grant funding for its proposal to develop a tire safety and maintenance training module.

The association will deliver the instruction as part of a one-day workshop for driver education instructors in Miami and Long Beach and at ADTSEA’s national conference in July. The workshop will focus on how to teach tire safety and maintenance and how to incorporate this training module into the ADTSEA 3.0 Driver Education Curriculum. Participants will receive a free copy of the curriculum, including lesson plans, learning activities, visuals and videos – customized with Michelin tire safety materials. As part of the session, hands-on activities will “teach the teachers” how to check tire pressure, tread depth and tire condition. Teachers will be encouraged to take this information back to their own communities and conduct workshops for other teachers.

“We are pleased to award the inaugural Michelin/FIA Teen Road Safety Grant to ADTSEA,” said Pete Selleck, chairman and president of Michelin North America. “Their proposal can easily be scaled to reach driver education teachers across the country and sustained well into the future. Through ADTSEA’s reach and commitment to quality education, we can help close a dangerous safety gap among teen drivers and create a lasting community legacy.”

According to Michelin, the grant program is a new initiative that will “improve the safety of teen drivers by teaching proper tire maintenance.” It was developed in conjunction with the goals of Michelin’s Beyond the Driving Test campaign.

You May Also Like

Giti Tire Manufacturing awarded by Chester County Chamber of Commerce

Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.

Giti-Chamber-Award

Giti Tire Manufacturing (USA) received the Industry of the Year Award from the Chester County Chamber of Commerce. Among its initiatives, Giti Tire said it has been a staunch supporter of education, sponsoring the Giti Math & Science competition in collaboration with the Chester County School District since 2018.

Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship
RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway
Two Chapel Hill Tire locations earn the Blue Seal of Excellence

The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).

Chapel-Hill-Tire-Atlantic-Avenue-in-Raleigh
Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

Ascenso-Technician-Recognition-2024-Logo

Other Posts

The commercial tire market is cautiously recovering from 2023 challenges

To better understand commercial tire expectations for the remainder of the year, Tire Review recently sat down with Pierluigi Cumo, VP of B2B products at Michelin North America.

Michelin-Commercial-Truck-Tires-1400
How Lucid Motors leverages tire manufacturer partnerships to drive sustainable innovations

The automotive industry is leveraging supplier partnerships to overcome common sustainability challenges.

michelin-lucid-tires-1400
McCarthy Tire Service opens commercial wheel refreshing facility

According to the company, the facility has the ability to refinish over 1,000 wheels per day.

McCarthy-Tire-wheel-refreshing-facility
Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec