Meyle’s new brand slogan – “Driver’s best friend”—made its debut at the 2016 Frankfurt Automechanika. Today, the company finishes its rebranding campaign with a redesigned website.
The new site features a sleek design that adjusts to any device. The website also featured improved and intuitive site navigation options, Meyle said.
The passenger car, truck and van product pages and also the download center have been given a clearer structure with information sorted by product groups. Users can find a wide range of information on the brand’s product groups, free downloads and also product highlights, the company shared. As part of the website revamping, the online catalogue’s landing page has also been improved.
All website content will be available in nine languages: German, English, French, Italian, Polish, Portuguese, Russian, Spanish and Chinese.