Maxxis is the only tire manufacturer to make Interbrand’s list, which has been expanded this year to include 20 companies.
In comments that accompanied the award, Interbrand said: “Ranked 12th in the global tire market and the Taiwan market leader, Maxxis has had a strong year, with growing marketshare and a sustained price premium. The brand maintains its exposure through international sponsorship deals; its adoption by General Motors as a major supplier also strengthens its brand reputation. Further, Maxxis has plans to set up hundreds of ‘Centres of Excellence’ service centers in the U.K. to boost its brand image.”