Mahle Clevite Inc. launched its new Mahle Original filters website, mahleoriginalfilters.com, which the company said includes detailed information, advanced search features for both consumers and automotive repair shops, and informative videos that are specific to the comprehensive Mahle Original filter product line.
Featuring expanded search functionality, the website allows users to input their vehicle year, make and model for precise product information specific to that application, the company said. The site also offers product videos covering the features of Mahle’s oil, fuel, air and cabin air filters.
Also included is a location-specific secondary search function dedicated to the automotive repair shop owner. With the input of a Zip code, shop owners will receive the percentage of European VIO specific to that area.
“Mahle is an original equipment supplier to every European automotive manufacturer, so owners of these cars will increasingly look to local, general repair shops for service, and may even do some first-level maintenance themselves” said Ted Hughes, Mahle Clevite marketing manager. “Therefore, automotive chains will increasingly be asked for replacement filters for European models as they go out of warranty. This presents a great opportunity for general repair shops and ‘quick lube’ chains to cater to this growing category in their general location.”