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Live at SEMA: CTA Releases ‘Dynamic’ General Ad Campaign

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Continental Tire the Americas is unleashing what its describes as "its most dynamic ad campaign to date" to support its General tire brand.

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Featuring athletes and off-road racers Carey Hart and Carl Renezeder, the ad series extends the 2011 theme of “Anywhere is Possible.”

“We’re not a one trick pony; we don’t just fit one lifestyle and we definitely don’t fall into a single category,” said Dana Zamalloa, CTA manager of PR and communications. “General is a dynamic brand and we have some of the most dynamic tire lines out there today. Creating this campaign really was a labor of love – we want to speak to our customers, who at the end of the day, have at least one thing in common – the unified need for high-quality, dependable tires.”

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