Continental Tire the Americas is unleashing what its describes as "its most dynamic ad campaign to date" to support its General tire brand.
Featuring athletes and off-road racers Carey Hart and Carl Renezeder, the ad series extends the 2011 theme of “Anywhere is Possible.”
“We’re not a one trick pony; we don’t just fit one lifestyle and we definitely don’t fall into a single category,” said Dana Zamalloa, CTA manager of PR and communications. “General is a dynamic brand and we have some of the most dynamic tire lines out there today. Creating this campaign really was a labor of love we want to speak to our customers, who at the end of the day, have at least one thing in common the unified need for high-quality, dependable tires.”