The award is presented each year to a tyre retailer who has demonstrated an outstanding commitment to innovation and best practice in the field of tyre recycling. In choosing Kwik-Fit for this year’s accolade the association wished to acknowledge the company’s ground-breaking reverse logistics programme whereby the delivery of new tyres to Kwik-Fit centres and the recovery of waste casings are integrated into a simple activity. This combined delivery and collection function saves on delivery and transport costs with the added security of caged delivery.
The award was presented by newly elected TRA president, Barry Stocker. Speaking after the presentation of the award David White, Kwik-Fit’s customer services director expressed his delight at being this year’s recipient. He said: “This was truly a ‘first’ in the industry and whilst I was delighted to collect the award on Kwik-Fit’s behalf the accolade should really go to Ann Macreadie and Neil Arnott, the people at Kwik-Fit who despite many challenges stuck diligently to the plan and of course I must mention Ceva logistics and Murfitts, for without their tireless efforts it would never have been possible.” (Tyres & Accessories/Staffordshire, U.K.)