NFL fans know that the Buffalo Bills need a lot of help to make it back to the playoffs, but they can knock tires off the list.
The Bills and Kumho Tire USA Inc. signed a new partnership deal that will give the tire company advertising opportunities during each home game played at Ralph Wilson Stadium, advertising and promotional opportunities on the team’s website, and ticket and suite opportunities that can be leveraged by Buffalo-area dealers and the tire company.
Kumho will also receive branding on Buffalo Bills ticket backs including season tickets, season suite tickets, individual game tickets and online downloadable tickets.
Kumho will host a two-day “ride-n-drive” event at Ralph Wilson Stadium where fans will have the chance to try out Kumho tires.
“Our partnership with Kumho Tire USA will provide Bills fans with engaging and creative opportunities to interact with Kumho’s brand,” said Bruce Popko, Bills senior vice president of business development. “We are pleased to partner with Kumho Tire, and are extremely excited that we can offer Bills fans an exclusive offer on Kumho Tire products through our co-partnership with Dunn Tire. We look forward to cultivating our brands together.”
“As the official tire of the Buffalo Bills, Kumho is excited about reaching out and connecting with the Bills’ passionate fan base, as well as expanding our partnership to include new platforms such as integrating Dunn Tire, our valued dealer in the upstate New York market,” said Rick Brennan, Kumho vice president of marketing. “At Kumho, we are true fans of sports, and we will continue to provide innovative and experiential marketing activities to help fuel our fellow fans’ passion for sports and the Kumho brand."
