Just Wonderin’ - Tire Review Magazine

Just Wonderin’

It’s been more than 10 years since TIA – and, by extension, the tire industry – cast its lot with SEMA and officially attached itself to the SEMA Show.

For some tiremakers, it’s been much longer.

As the high performance tire market grew by leaps and bounds, the SEMA Show was the place to be and be seen – for tiremakers and tire dealers.

So I am curious as to why more people in this industry haven’t become more involved in SEMA. In looking over the latest list of people standing for election to SEMA’s board of directors, nary a one comes from the tire business. There are folks from ad agencies, magazines, consulting companies and manufacturer rep firms. There are wheel companies and performance part makers on the list. Not one tire-related company.

Just wonderin’…

If you have comments to share, send to me at [email protected].

– Jim Smith

You May Also Like

Properly diagnosing wheel speed sensors

Wheel speed sensors don’t just read wheel speed – they detect subtle movements to enable all sorts of convenience and safety features.

TR-Continental-speed-sensor

When wheel speed sensors go bad, it's a real nuisance for drivers, especially nowadays. What was once just an anti-lock brake disabler can now knock out stability control, ADAS and cruise control. 

A wheel speed sensor is a sender device used for reading the speed of a vehicle's wheel rotation. For techs, these high-resolution sensors don't just read wheel speed - they detect subtle movements to enable all sorts of convenience and safety features. When one stops working, the next step is diagnosis. Let's dig into an effective strategy for diagnosing wheel speed sensors.

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2

Other Posts

Kumho Tire U.S.A. launches two new EV tire options

The Majesty 9 Solus TA91 EV is ideally suited for drivers of EV coupes, sedans, and CUVs, while the Crugen HP71 EV is designed for CUVs and SUVs with an added level of all-weather performance.

Majesty-9-Solus-TA91-EV-Crugen-HP71-EV-Kumho-Tire-1400
AMN Drivetime with Schaeffler’s Jerry Conroy

Jerry Conroy shares insights into his career trajectory, the evolving landscape of the company’s aftermarket operations, and its commitment to innovation and sustainability.

Drivetime_ Conroy
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART I

Murphy discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.

dan-murphy-1400
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART I

In Part I of this interview, Dan discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.

dan-murphy-1400