With that in mind, the company has embarked on a mission to grow its brand through targeted exposure and communications in an “aggressive brand and product awareness campaign,” according to JDI.
Numerous communications channels are being used in the campaign, including a partnership created with NASCAR for 2008, a new advertising campaign, all new product literature, Web site exposure, an e-mail newsletter, an aggressive trade show schedule and end user awareness, the company said.
JDI will promote the following product lines: The Fuel Chief Line, for portable fuel and handling; The Crew Chief Line, used oil and fluid handling; The John Dow Line, automotive service equipment; The Shop RX Line, automotive service supplies; and EuroVent, vehicle exhaust extraction. (Tire Review/Akron)
