During an official meeting last week, Theo de Vries, vice president of Interstate Tires, and the CEO of Tiger agreed on a long-term co-operation, whereby Tiger will distribute Interstate tyres in China, both in its own retail stores as well as wholesaling throughout China.
Said de Vries: "I am very pleased with our agreement with this new distributor in China. We have already built up our distribution in Malaysia and other Far Eastern countries, however China was still open. Now we have a close co-operation and a good, solid base in China. I am very confident that this professional distributor will contribute to the growing success of Interstate Tires."
Interstate will provide commercial back-up with advertising, marketing and promotional support, and the company also has hired a Chinese sales manager.