Hankook Tire Renamed 'Hankook Tire & Technology' - Tire Review Magazine

Hankook Tire Renamed ‘Hankook Tire & Technology’

Hankook Tire will change names of its holding companies and major affiliates, and has rebranded itself as "Hankook Tire & Technology."

hankook tire 2019 logo hankook technology group

Hankook Tire will change names of its holding companies and major affiliates, and has rebranded itself as “Hankook Tire & Technology.” Hankook says the name change will be a turning point to enhance future competitiveness based on technological innovation.

The company plans to establish a digital-based innovation model that integrates various information and communication technologies such as artificial intelligence and big data in all fields from production to distribution, sales and service, Hankook says.

The name change applies to Hankook Tire Worldwide Co., Ltd., Hankook Tire Co., Ltd., ATLASBX Co., Ltd., MK Technology Corp., EmFrontier, Inc., Daehwa Engineering & Machinery Co., Ltd., and HK Automotive Co., Ltd. Hankook’s North American arm will continue to be called Hankook Tire America. Holding companies and major affiliates that form a unified brand system will expand the group’s corporate brand identity to a technology-based innovation group.

Hankook Tire Worldwide, the holding company, changes its name to “Hankook Technology Group.” ATLASBX will change its name to “Hankook AtlasBX.” The name of MK Technology Corp. will change to “Hankook Precision Works.” EmFrontier, Inc. changes its name to “Hankook Networks.” Daehwa Engineering & Machinery Co., Ltd. will become “Hankook Engineering Works.” HK Automotive Co., Ltd. will change to “Hankook Car & Life.”

“Model Solution” is an affiliate that will not change its name. Hankook Technology group excluded Model Solution from the name change in order to independently operate its unique business area, the company says. Model Solution designs and manufactures prototypes of new products that incorporate technologies such as IT and medical devices via various solutions including mock-up, processing and simple molding.

You May Also Like

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.


CEAT Ltd.’s Halol plant has been awarded the Lighthouse Certification by the World Economic Forum. The certification is given to manufacturers that use fourth-industrial revolution technologies (Industry 4.0) to transform factories, value chains and business models for sustainability, empowering the workforce and increasing in productivity, the company says.

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.

Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.


Other Posts

GRI Receives US DOT Certification for Safety

GRI tires will now have a DOT code embossed on their sidewalls.

BKT Launches New Website

Each product page now contains more information, including videos and links to case studies.

BKT website
Pirelli Revs Up for 2023 Motorsport Season in the US

The Italian tiremaker is set to participate in 10 North American motorsport championships.

Fortune Tires Debuts new US Dealer Website

Current Fortune dealers can access a range of dealer resources, including product information and marketing materials.