Hankook Extending European Soccer Sponsorship

While Hankook discloses the medium term aim of widening its soccer sponsorship strategy to include England’s Premier League and Italy’s A Series, it is currently furthering its commitments through new deals in Germany and Spain.

In addition to extending its relationship with six-time German league champion Borussia Dortmund, in the 2010/11 season the tiremaker will also display advertisements at the home stadiums of four federal league teams: Bayer 04 Leverkusen, Eintracht Frankfurt, VfB Stuttgart and VfL Wolfsburg.

“With the extension of our partnership, we are now able to integrate the Dortmund players into our print and online campaigns,” commented Seung-Bin Lim, managing director of Hankook Reifen Deutschland. “They are all promising and successful footballers – a large proportion already have international experience. Supporting such personalities is naturally something unique.”

The contract between with Borussia Dortmund is being extended as planned, and Hankook says both parties intend for it to become a long-term cooperation. The partnership has been integrated into Hankook’s future marketing strategy both in Germany and throughout Europe, the tiremaker adds.

During the 2010/11 season Hankook’s “driving emotion” slogan will also be visible in the home stadiums of four high-profile Spanish teams. Advertisements will be displayed during home games played by FC Valencia, FC Sevilla (both of whom have qualified to participate in the UEFA Champions League), Atletico Madrid and FC Villareal. (Tyres & Accessories)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.