Hankook Tire America Corp. has launched the second installment of its “Never Halfway” integrated marketing campaign – “Vanishing Act.”
The “Vanishing Act” installment of the campaign features professional racer, Rhys Millen, driving a challenging mountain course in a car equip with Hankook Ventus performance tires.
“Since the launch of the ‘Never Halfway’ advertising campaign in the United States late last year we have received very positive feedback from both consumers and dealers,” said Hee se Ahn, president of Hankook Tire America Corp. “’Never Halfway’ has helped us reach new as well as established audiences allowing us to build further brand value in the competitive U.S. market.”
The “Never Halfway” campaign launched in November 2015 and targets TV, print, digital and social media in the U.S. consumer market. The campaign will run through 2016.