GOOAAALLLL! Conti Nets Bayern Munich Deal

Continental AG is expanding its football sponsorship with a deal involving one of the world’s best-known teams.

Together with majority shareholder the Schaeffler Group, the German tire and automotive components manufacturer has become sponsoring partner of FC Bayern Munich. Recently, the companies and the club signed an agreement that runs until 2015.

“We are delighted with the attractive possibility our role as exclusive tire partner offers to link two premium brands, Continental and FC Bayern Munich. This adds a further component to our international football sponsoring strategy,” said Nikolai Setzer, member of Conti’s executive board and head of the passenger and light truck tires division. “Hooking up with Germany’s most successful football club and the one best known around the world boosts the image of the premium Continental brand as a tire renowned nationally and internationally for its safety and braking performance.”

The new sponsoring partnership comes on the heels of the recently announced first-time premium sponsoring of DFB football cup competition in Germany and of Major League Soccer in the U.S.

Setzer points out that Continental is benefiting from the Schaeffler Group’s long-standing ties to FC Bayern Munich. The agreed upon sponsoring package encompasses, in particular, perimeter advertising for all Bundesliga home games, including exclusive ticket allotments for these as well as DFB cup and Champions League matches. Sponsoring of DFB cup competition also provides Continental with additional tickets for games involving FC Bayern Munich as reigning champion. Last but not least, in the future, footballers from the Munich team will be traveling on Continental tires when out and about in the team‘s MAN bus and in service vehicles from Audi, another sponsoring partner. (Tyres & Accessories)

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.