Getting the Most Out of Your Advertising Dollar - Tire Review Magazine

Getting the Most Out of Your Advertising Dollar

Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget.Advertisement icons set

Incorporate some of these easy actions to make your promotion efforts more effective and dollar efficient:

  • Whatever the medium, make your ads as eye- (or ear-) catching as possible. Memorable – not cheesy – ads get noticed and get remembered.
  • Repetition is key. Take advantage of frequency discounts.
  • Avoid putting all your ad dollars into one or two huge ads when you can take the same dollars and buy more smaller ads over a greater period of time.
  • With radio, try to buy a package that provides a lot of daily exposure over a month.
  • Never accept the quoted price for radio spots. Radio ad prices are almost always negotiable.
  • Don’t change your print or radio ads just for the sake of change. Consistency, like repetition, builds an image for your business.

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