German Winter Tyre Sales Down, Reports Association - Tire Review Magazine

German Winter Tyre Sales Down, Reports Association

(Staffordshire, U.K./Tyres & Accessories) Germany has long been presented to U.K. motorists as the ‘poster boy’ for winter tyre sales in Europe, but it appears that this year the market boasting a winter segment accounting for around half the total passenger car tyre sector is shaping up to be somewhat lacklustre.

Hans-JÜrgen Drechsler, head of Germany’s tyre dealer and retreader association, the Bundesverband Reifenhandel und Vulkaniseur-Handwerk (BRV), has commented on this year’s lower sales in an interview with the Handelsblatt business newspaper.

According to Drechsler, the BRV had estimated sales growth exceeding 5% for the industry this year, but recorded figures show a decline from 2006 levels. At the end of October retail tyre sales in Germany were 6% lower than in the same period last year. “We will only manage to catch up if it becomes extremely cold in the coming days,” he commented.

Tyre manufacturers have confirmed this negative trend, reports the Handelsblatt. “They (winter tyre sales) are not performing as in previous years,” said Fritz Katzensteiner, head of the German Rubber Manufacturers’ Association. A spokesperson from Michelin also commented that the French manufacturer had noticed a weakening in German market sales since 2006. In the previous year manufacturers sold 24.7 million winter tyres, a record year, with sales up by half a million units.

You May Also Like

The commercial tire market is cautiously recovering from 2023 challenges

To better understand commercial tire expectations for the remainder of the year, Tire Review recently sat down with Pierluigi Cumo, VP of B2B products at Michelin North America.

Michelin-Commercial-Truck-Tires-1400

Despite a tough commercial tire market in 2023 due to overstock and and the effects of a rubber-banding supply chain, some tire manufacturers are expressing a cautious optimism for stabilization and gradual recovery through the rest of 2024 and into 2025. North American fleets are focusing their efforts on operational efficiency and profitability amidst lower shipping rates.

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.

SRNA-Eduardo-Chariarse
Bridgestone to debut Bandag Virtual World Tour at WasteExpo 2024

The Bandag Virtual Plant Tour is an internet browser-based experience that provides a step-by-step walkthrough of Bandag’s retreading process.

Bandag-virtual-tour-Bridgestone
Giti Tire Manufacturing awarded by Chester County Chamber of Commerce

Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.

Giti-Chamber-Award
Is the future of TPMS technology blue(tooth)?

TPMS hasn’t changed much since it was mandated in 2007, but Bluetooth sensors could be a welcome update for drivers and shops.

Bluetooth-TPMS-1400

Other Posts

Hunter HD Elite Wheel Balancer: Handling large custom wheels

The Hunter HD Elite Wheel Balancer can accommodate large custom 4×4 wheels with ease.

hunter-balancer-dropfit-1400
Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship
LT tire segment trends and growth expectations

There are some key trends dealers need to be aware of across the different LT tire categories when selling to customers.

TR-Continental-lttires
RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway